The Heart of Africa
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Heart of Greece
Olives & Biltong
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The Heart of Africa
Home
Heart of Greece
Olives & Biltong
Shop online
About us
Contact us
More
  • Home
  • Heart of Greece
  • Olives & Biltong
  • Shop online
  • About us
  • Contact us
  • Home
  • Heart of Greece
  • Olives & Biltong
  • Shop online
  • About us
  • Contact us

Welcome to the Heart of Africa...

... a taste of home

Shop online

Born in Africa. Raised by the Wild. Driven by passion

Vaughan’s Story

Vaughan was born in Southern Rhodesia (now Zimbabwe), where life was shaped by open skies, red earth, and the rhythm of the African bush. Growing up surrounded by wildlife and wide-open landscapes, he developed a deep connection with nature from an early age, one that would guide the rest of his life.


A Life Spent Guiding Others Through Africa...

Before moving to the UK, Vaughan spent many years guiding safaris across Southern Africa. From the Zambezi Valley to the Lowveld, he shared the magic of Africa with travellers from around the world, teaching them to track animals, understand the land, and appreciate the continent's raw beauty.

Those years shaped his character: grounded, warm, generous, and always ready with a story around the fire.


Bringing the Taste of Home to Africans Abroad

Now living in the UK and semi‑retired, Vaughan has poured his passion into something new: bringing the true taste of Africa to Africans living abroad.

Heart of Africa is his way of keeping home close — through the flavours, smells, and traditions that mean the most.


What We Offer

  • Authentic biltong made the traditional Southern African way
  • Dried meats, spices, and snacks that taste exactly like home
  • Classic flavours from across Africa, carefully sourced and lovingly prepared
  • Friendly service from someone who understands what these foods mean to you

Whether you grew up in Zimbabwe, South Africa, Zambia, Botswana, or Namibia, Vaughan’s mission is simple: to give you a taste of home, wherever you are.


Find Us Across the South West

Heart of Africa attends local markets, food festivals, and shows across the South West of England. Vaughan loves meeting fellow Africans, sharing stories, and introducing newcomers to the flavours he grew up with.

If you spot the Heart of Africa stand, you’ll always find:

  • A warm welcome
  • A good chat
  • And the best biltong this side of the equator


Why People Love Heart of Africa

  • Authentic recipes passed down through generations
  • Premium cuts of meat and traditional curing methods
  • Real African flavour, not factory‑made imitations
  • A business built on heritage, pride, and community


For many customers, it’s more than food: 

It’s memories, culture, and identity wrapped into every bite.

Every Heart of Africa favourite is now available in our very own Devizes shop.

The heart of tastes from home! 

Our Shop

Where can you find us?

Our regular markets

Salisbury & Castle Cary Weekly Market

Tuesday

Frome Weekly Market

Wednesday

Devizes Weekly Market

Thursday

Chippenham weekly market

Friday

Chippenham & Frome Weekly market

Saturday

Salisbury Charter Market

Saturday 

Subject to availability & festivals - follow us on Facebook or Insta to find out more

Come and say Howzit...

Get in Touch

Message us on WhatsApp

The Heart of Africa

07384 121370

Hours

Open today

09:00 – 17:00

Wednesday - Saturday: 9.30am - 5.00

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Copyright © 2022 The Heart of Africa - All Rights Reserved. 

Company Number: 13723310

Heart of Africa VAT Registration: 491466465

Heart of Greece VAT registration: 489501752

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